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Washington DC was nasty as could be. As I sat on the bench
waiting for my bus to arrive I couldn’t wait to get back to the
backwoods of Louisiana. I had almost sat in a pool of blood that
was on the far end of the bench and I was ready to go. I truly
hope people coming to visit our country don’t make DC one of
their stops.

Anyway, before my bus arrived I was approached by a nicely
dressed elderly gentleman in need of directions. I told him I
had no idea what he was looking for as I too was just passing
through. To this day I’m not sure why, but we started talking as
if we had known each other for years.

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We talked about life, people and eventually the conversation
turned to business. It was here that the gentlemen saw something
in me, I suppose, that made him feel like sharing what he said
was the greatest secret ever told. He said everyone had heard it
but almost no one paid any attention to it, even though it was
the one thing that could bestow a fortune upon any man or woman
who used it.

My ears where definitely starting to perk up. Something about
his tone told me this man knew from whereof he spoke. And I
wanted to know what the secret was with a passion. He must have
sensed my anxiousness because at that very moment he gave me a
warning that was almost a scolding.

I’ll try to recount here as best I can the rest of our
conversation…

Man: “Do not make the mistake of shrugging off what I am about
to tell you because you have heard it before. No doubt you have
heard it already from at least one person in your life. You may
have even heard it many times. Do you have any aversion to
religion Mr. Says?”

Me: “No I don’t. I don’t believe many preachers know what they
are talking about or even what they are trying to teach, but I
do know the Bible has a lot of great knowledge in it.”

Man: “Good. I would not want you to discount what I am about to
tell you because it does come directly from the Bible. But its
applications reach far beyond what most people can conceive of.
It will take thought, intense pondering on your part, to begin
to get some inkling of its power.”

“This simple secret, when applied to business, will draw money
to you as easily as water runs down a mountain. Even a fool can
apply it and prosper. When applied to relationships, it will
create more friends than you can handle” (laughing heartily)

Me: “What is it, I’m dying to know now?”

Man: “Patience Mr. Says, Patience. I will not give it to you as
it has always been repeated by fools who have no respect or
knowledge of what it even means. No. I will give it to you
another way.”

“What type of business are you interested in?”

Me: “Well, I’m dabbling in Mail Order right now. I would like to
place ads and sell books.”

Man: “Fine. Fine. Mail Order it is. Let me tell you how to
create a fortune in this Mail Order. All you have to do is
create the product you want to buy”

Me: “I don’t understand”

Man: “You will”

“You see, you are your market. Whatever you want, there are
millions of other people wanting the same thing. That elusive
product you are looking for is the product millions of others
are also looking for right now.”

“All you have to do is create the product you want to buy, the
product you yourself have been looking for. Once you have this
product, what would you want the sales message to say so that
you know this is the product you have been looking for?”

“If someone else where selling this product, what would you want
the ad to say, what would get you to buy this product?. When you
have that answer, that is the ad you want to create.”

Me: “I see” (hesitantly)

Man: “See the business across the street here? Pizza. I could
triple the business that place does inside of 10 minutes. That’s
what I do by the way” (smiling)

“All I would do is walk into the business as a customer. I would
sit there and imagine all the things that could be done to me
that would make me a loyal customer to that business for life.
What could they do for me that would make me feel this way?”

“Once I had the answers to that question, I would implement them
across the board. Every customer would be treated the way I had
imagined. And without any doubt what so ever that business would
triple the profits it now makes.”

Me: “I think I know…”

Man: “Wait, you don’t really know anything yet. That’s the
problem with people. They brush something off because of where
it came from or because they heard it many times. Leave that for
fools. You won’t “know it” until you have deeply pondered it and
put it to use.”

Me: “Ok”

Man: “What I am telling you has power undreamed of. The simple
words used to describe it cannot contain it. Does not do justice
to it, and has been prostituted by blabber mouths who let wisdom
fall off their lips with not even a single brain cell grasping
what they are rambling about.”

“What I am telling you is Law, not man’s Law, but the very Law’s
of nature herself. It’s the way things work and those who truly
understand it rise to the top in every field known to man.”

“What people don’t understand is that it applies to everything.
This secret can be applied with virtually every step you take,
everything you do, every word you speak and everyone concerned
profits by it.”

“If you are a writer, write like you would like to be written to”

“If you are a salesman, sell like you would like to be sold to”

“If you are a speaker, speak like you would like to be spoken to”

“If you want more love, then love like you would like to be
loved”

“If you want more friends, be the friend you would like to see”

“When you infuse everything you do with this secret it takes on
a magical power. Businesses dominate the market, books become
best sellers, leaders attract huge and loyal followings.”

“How would you like it?”
“How would you respond to it?”
“How would it make you feel?”

“Those are great questions to think about every time you do or
create something. You will get into the hearts and minds of
everyone who comes under your influence if you will first think
how you would have it done to you.”

“I’m certain you already know the quote from the Bible I’m
referring to. But don’t repeat it, just ponder it and pratice
it.”

Me: “I do. But I’ve never thought of how it could actually apply
to everything in life. I too was one of those fools who passed
it over without so much as a second thought. I really want to
thank you for sharing this with me.”

Man: “It’s been a real pleasure talking with you Mr. Says, have
a safe journey home.”

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